News
Shipping and Delivery During the 2024 Holiday Season
With the holidays approaching, we know that receiving your order on time is more important than ever. Here's how the Canada Post Strike may affect your order.
International Women's Day - March 8, 2024
Recent years have seen an influx of new anglers to the world of fly fishing with more women enjoying the sport than e...
The big (display) fish story
We have an awesome and huge fish hung above our reel counter. We didn't go in search of this fish. It came to us via ...
MyWildAlberta.ca link
For more information about the time of day angling restrictions please visit mywildalberta.ca
Alberta Fisheries - Have Your Say!
The 2022 Fisheries Engagement Survey is live on-line. You have until noon on February 7, 2022 to weigh in. This round...
Foam, Feathers and Fine Art
Visitors to the shop recently might have noticed that we've updated the decor in the fly tying section. A collection ...
Pike Season Prep...
The time for teeth and a killer-attitude is upon us!
Pike season opens in most of southern Alberta on May 8th and for...
An Angler's Springtime Checklist
It's springtime in Alberta, and with warmer temperatures comes increasingly numerous fly fishing opportunities. Even ...
Fish Tales and the Bow River featured on the New Fly Fisher
Sit back and take in the beauty of the Bow river during this episode of The New Fly Fisher filmed late in the summer ...
Dr Seuss' "The Lorax" messaging- as relevant today as it was 50 years ago....
If you follow our social media account you probably noticed our week-long series of posts inspired by Dr. Seuss' "The...
Be loud....
I am an introvert.
Being assertive and speaking out is not my comfort zone. I'm content behind the scenes and hesita...
A reason or a season
"A reason or a season”
These words have been swirling in my head like a mantra lately. Dave Jensen spoke these words...